


What my services are? & Why bother with an Insurance Advisor?
I provide expert guidance and personalized solutions, saving you time and hassle by navigating complex insurance products and handling the paperwork. I also support you through the claims process to ensure prompt entitlements from providers. This assistance is really valuable, especially if you find yourself in a financial crisis or emotional time.
With my help, you can have peace of mind knowing your insurance needs are comprehensively covered.
Life
Provides a lump sum payment to your beneficiaries in the event of your death, ensuring financial security for your loved ones.
Health
Allows you to skip the lengthy public hospital waiting lists, receive private healthcare and access lifesaving un-funded medical treatments.
Income
Offers a monthly benefit if you are unable to work due to illness or injury, helping to maintain your standard of living.
Trauma
Pays a lump sum if you are diagnosed with a specified serious illness or condition, allowing you to focus on recovery without financial stress.

I'm Luke Gordon
To me, family is everything! It's why I do what I do and it's the reason I left a long and successful career as a Navy Clearance Diver. I now have more than six years of experience as an adviser and even more as a dad and a husband.
I get it! I know what's important to protect. I've seen the value of a quality, well-thought-out insurance plan and the desperation and heartache of those less prepared.
I believe life and disability insurance is misunderstood and its got a bad reputation but the reality is very different and it's a critical part of your overall financial plan.
Originally I'm from the Waikato, these days I'm based in Rolleston, Canterbury and have clients all over NZ.
When I'm not helping other Kiwis protect their families, I'm making the most of quality time with my own. I'm also a passionate golfer, you'll often find me out on the course or at the range working on my game!
What you will get!

EXPERT ADVICE
With my experience and independent research, I'll recommend a plan tailored to your needs and budget.

PERSONALISED INSURANCE PLANS
I’ll help you find the best coverage to protect you and your loved ones.

ONGOING SUPPORT
From application to policy updates and claims, I'm here for you every step of the way.
Who are we working with?
We work with multiple insurance providers across Aotearoa, ensuring that the solutions we recommend align with your individual circumstances, needs, and personal preferences.
.png)
.png)
.png)
.png)
.png)
.png)
Testimonials
"Instantly I could tell Luke was a genuine guy. He found a way to make our insurance policy fit us"
Carmen
Bay of Plenty
"Luke was extremely helpful to sort out our health insurances, He instantly understood my circumstances are. I'd absolutely recommend Luke to anyone"
Tee
Christchurch
"I had a great experience with my insurances at Elsie Financial. Luke took the time to explain my options in clear, easy-to-understand language and helped me choose a policy that matched my financial goals and comfort with risk."
Maddy
Christchurch
Get in touch
Whether you're exploring your insurance options for the first time or looking to review your existing cover, we'd love to hear from you.
Simply complete the enquiry form, and either I or my colleague, Victor, an experienced insurance adviser - will be in touch to discuss your needs.
We'll take the time to understand your circumstances and help you find a policy that best suits your goals and lifestyle.

